skip

U2's Bono Comes To Ventura

U2's Bono Comes To Ventura


Well, not exactly Bono, but his organic clothing has arrived to Main Street's organic clothing boutique, Korazon Organics. It is in good company too with Barney's New York, Saks Fifth Avenue and Anthropologie topping the list of national stores selling Edun's youthful, rock-inspired eco-fashions.


Korazon celebrated its one year anniversary this summer and has succeeded in bringing top notch eco-fashion to Ventura, California. Like all of Korazon's unusual treasures from bamboo t-shirts by Nature Highlife to hand-knit Mongolian cashmere from Ventura's Stewart + Brown, Edun's story is worth knowing. Edun is "nude" spelled backwards and is also a riff on the Garden of Eden. Edun is Ali Hewson project (Bono's wife) and she is creating a company based on fair-trade and organic fibers.


Derek Dodds, owner of Korazon Organics, attends Magic - the largest fashion market in the world - every season to seek out hip eco-fashion for his store in Ventura, California. As he walked down the miles of aisles at the largest fashion trade show in the world this season, he searched for the handful of organic clothing companies. Between the aisles displaying Gucci and Prada, he stumbled into Edun, the new eco-clothing company of U2's Bono. He stood from afar and listened to retailers from Saks Fifth Avenue place orders and wished he could lure Edun to his Ventura eco-boutique.


After hearing Korazon's vision, Edun's designer was eager to support Korazon's organic revolution. Even though they came from different worlds-Edun's world of New York fashion and Korazon the California eco-retailer-they realized that they both shared common interests and a shared vision. Now that Bono's jeans are in town, perhaps the rest of him to visit. Come on down Bono, we got a great pair of Edun jeans that are just your size.


###

Advertise With Us! S i t e S p o n s o r s
Surf Videos

Special Offers in the Area No Special Offers in this area.

Join the Blue Ribbon Online Free Speech Campaign

skip